Who I Am, and How I Got Here
I’m a licensed psychotherapist and certified psychoanalyst. Before this work, I spent years leading creative teams around the world—experience that now shapes how I listen and connect. My approach blends clinical depth with real-world insight. I work under the supervision of Jeffrey Karaban, LCSW, a seasoned psychoanalyst
I Once Lived in China as a CEO
I spent nearly two decades living and working across Asia—eighteen of those years rooted in Shanghai. From global boardrooms to back-lane tea shops, I moved between cultures, listening closely and learning how trust is built. These years shaped not just how I lead, but how I relate: with curiosity, humility, and deep respect for what lies beneath the surface.
Milestones From Another Life
For over two decades, I built a global career across Asia—leading one of the world’s largest advertising networks and helping brands navigate culture at scale. It was high-stakes, high-speed work. But eventually, accomplishment alone wasn’t enough. That realization marked the start of a different kind of journey.
22 Years
Working Across Asia
CEO, JWT
Advertising Agency
3,000
People I Mentored and Managed
Actually—Not Just One, but Three Best Sellers
My books explore how culture—especially in China and Asia—shapes consumer behavior, branding, and leadership. My first, Billions: Selling to the New Chinese Consumer, “cracks the code” of marketing to over a billion consumers by digging into cultural motivations. Two more business best sellers followed, building on that framework to navigate digital transformation and global market change.
Billions: Decoding what Chinese consumers value—and why culture comes first.
What Chinese Want: A deeper dive into China’s rising middle class and modern identity.
Twitter Is Not a Strategy: Why real connection—not clicks—is still the heart of relationships between brands and people.
